The book posits that China has entered the “Era of Aesthetics,” in which consumer demand has shifted from functional satisfaction to aesthetic experience, making “beauty” a core competitive advantage for businesses, cities, and individuals. Drawing on case studies such as selfie culture, the cosmetic surgery industry, product design (e.g., thermos flasks and chain hotels), and community development projects (e.g., Xicun Courtyard in Chengdu, Fuliang in Jingdezhen), the book analyzes how aestheti
Crossing the Divide: Telling China’s Story in the Evolution of Global Supply Chains focuses on how China has integrated into global supply chains. Drawing on more than thirty case studies of multinational corporations, state-owned enterprises, and private firms, the book examines China’s role in globalized supply chains in the era of Globalization 4.0. It seeks to demonstrate that China’s emergence as a manufacturing powerhouse was not achieved overnight, but rather through incremental accumulat
With the rapid advancement of mobile internet technologies, the channels through which firms interact with consumers have proliferated, fundamentally transforming consumption patterns. Focusing on the emerging trend of omnichannel development in the mobile internet era, this book draws on multiple sources of data—including laboratory experiments, field experiments, and survey data—to present research findings from the perspectives of firms, channel intermediaries, and consumers. Specifically, it
Drawing on the shared human development goals of being “long-term, holistic, and multidimensional” and the universal principles of market economies in modern economics, this book systematically portrays China as a “great power” characterized by a unique point of departure, immense scale, pronounced regional disparities, complex governance hierarchies, and the world’s largest volume of goods trade. It examines the operating mechanisms and developmental trajectory of China’s socioeconomic system.T
The Era of Strong Cities is the first volume of the Urban Development Report series published by Shanghai Institute for National Economy. Grounded in a data-driven approach, the book employs a range of datasets and indices to evaluate the patterns and dynamism of high-quality urban development in China. It highlights the ongoing concentration of population in urban agglomerations and around major central cities, arguing that an understanding of China’s future development requires a systematic pe
This book provides an in-depth exploration of the evolution and innovation of branding strategies in today’s highly competitive business environment. It is organized into several sections, including an introduction, the negative effects of brand anthropomorphism strategies, the influencing factors of brand alliance strategies, cross-category brand extension strategies of time-honored brands, as well as conclusions and future prospects. Together, these sections illuminate the key challenges facin
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